Orange County SEO Training Workshop Seminar Report: Rivalries in Marketing

Rivalry in marketing has created some of the most innovative and smartest implementations of marketing techniques. We often just see some part of rivalry in billboards where each company spends millions to outdo the other. Whether it be in the automotive industry or the Nike vs. Adidas, rivalry in each of these contests provide valuable insight of how to create memorable marketing material. To determine what makes these rivalries so great, we need only look at how each of these companies implement their actions. Each action taken is swift and decisive while still being effective in getting the message across. Being able to apply this in your marketing campaigns provides both quick responses to problems and fix issues fast without having to fully stop all your operations to understand what went wrong. To understand these rivalries, you will need to understand what the rivals responses are, the nature of the rivalry and in which industry they take place.


Types of rivalries

To see how a rivalry spurs clever marketing, we need to understand the nature of the rivalry itself. Rivalries are divided into three categories: friendly, competitive, and fierce. The most common rivalry we see is the friendly rivalry. Most of these types of rivalries tend to be in sports. We will often see words or images that are intended to be humorous. The rivals will try to match the opponent’s actions by another word or image that is a direct counter to the statement made. Studying these types of rivalries is excellent for those wanting to craft better responses in their social media feeds. Competitive rivalries are the older and established competitions that are found in marketing. The Adidas and Nike rivalry falls into this category. Both are operating in the same industry and craft actions to get more influence in their market. These types of rivalries spend millions to acquire ad space, get sponsorship, and get endorsements for their products.

OCSEO Marketing Rivalry

Anyone looking at these types of conditions should pay attention to what responses are made and what actions are used to respond to the competition. The last form of rivalry is the fierce rivalry. This type of rivalry exists in industries where space is very limited and competition is taken very seriously. Companies in this space spend large amounts of resources to find out what the competition is developing. For anyone in a highly heated industry analyzing the strategic partnerships made in these type of industries shows how to make decisions strategically. Finding resources that help you achieve an overall goal, but also achieving it before your competition does is very valuable. Each form has different responses, but each offers a good view of what can be learned. As companies learn more, their relationship with one another evolves. The relationship between Apple and Microsoft has been one that has been very fierce. Overtime however this rivalry has been calmer as Apple has found more competition in companies like Google and Samsung. Rivalries change, but the actions taken shows us some interesting marketing choices executives of the company made to get ahead in their industry.

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Industry as a rivalry

The industry in which a company operates in also determines how marketing teams respond. For example, the automotive industry will advertise in more traditional forms of media like TV and local newspapers than an industry like the retail industry which has favored internet marketing. The medium where you focus your marketing in, limits you to what you can message in your space. As a result, companies that compete regularly will have to create innovative ways to use resources. We can see this in how companies display banner ads that are direct responses to company advertisement. The direct responses will vary, but all responses feature the main content of the original ad and will add a variation of the ad. A popular example of this is in Coca-Cola and Pepsi ads. Each company respond to the ads their competitor broadcasts by featuring the same ad and altering the message. This is done with the blindfold tastings where consumers show which product they like better. The other company then shows their ad with a statistic to prove that the statement made in the previous commercial is incorrect. The innovation occurs when the companies use different strategies during big events like the Super Bowl to generate buzz. Within a span of a few minutes you can see the companies synchronizing their social media, commercials, and promotional content all stating the same message. It’s within these moments that marketing strategies and content create a compelling reason to buy into the offer that is presented. Had two companies been in an industry that is more diverse, we would see less need to create innovative marketing, but since the industry is highly concentrated, Coke’s and Pepsi’s actions carry more weight.

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History of Cell Phone Tracking

Since the introduction of mobile phones, there has been a need for a cell phone spy to help employers monitor their field employees, to help parents keep track of their children, and for locating the phone in case of loss, theft, or emergency. StealthGenie IS that cell phone monitor, working invisibly in the background on the target phone and allowing you to track the phone’s movements and activity from the comfort of your own home or office.

Stealth Genie

The old days: At the beginning of the cell phone era, phone companies could track where a mobile phone was by triangulating its position using the service antennas and other rudimentary features. This works, but isn’t particularly accurate. Similar cell phone tracking techniques suffer from inaccuracy and the need for the target phone user to cooperate. Traditional cell phone trackers don’t have a lot of tools to really be able to monitor the phone’s use, either. Not having the ability to intercept messages or calls makes it difficult to really get an insight into the phone user’s behaviors. Some phone service providers offer a “family tracking” feature, but it isn’t very powerful. And, the phone’s user knows they’re being tracked and can easily avoid suspicious behaviors while using their phones. Surely, there’s a better solution.

Stealth Genie

StealthGenie is the cell phone spy of the future! StealthGenie is an app that is downloaded and installed on the target phone. Once it is installed, it runs invisibly in the background without the phone’s user knowing it is there. StealthGenie runs on hundreds of devices, including:

  • BlackBerry
  • Android phones
  • iPhone
  • ALL iPads
  • Tablets running the Android operating system

With this many supported devices, StealthGenie is sure to work as the personal cell phone spy you need! StealthGenie is compatible with any phone service provider, too. StealthGenie’s features are controlled from the online user dashboard, which puts all that spying power at your fingertips. It’s easy to use, and packed with monitoring tools that will blow you away. StealthGenie’s features: The app provides the user with dozens of powerful monitoring features, allowing you to:

  • Listen in to phone calls
  • Listen to or record the phone’s surroundings
  • Track the phone’s movements in real time using GPS mapping
  • View and intercept text (SMS) messages
  • View multimedia files stored on the phone, including photos and videos
  • Read incoming/outgoing emails, including Yahoo! Mail and GMail.

Stealth Genie 3

And that’s not all — StealthGenie gives you complete control of the target phone, no matter where you are. It even allows you to remotely lock or wipe the phone in case of loss or theft. Protecting your valuable personal data is extremely important, and StealthGenie makes that possible. That’s peace of mind! Satisfaction guaranteed: Join over 100,000 other satisfied users who have downloaded StealthGenie. The company is so sure you’ll absolutely love their app that they offer one of the best guarantees in the cell phone monitoring business: if you aren’t satisfied in any way, StealthGenie will refund 100% of your purchase price. The app has been positively reviewed on Android Authority, and on news sources like the BBC, Mashable, and SFGate. The company’s website also features dozens of customer testimonials that show how satisfied people are with the powerful features and spying ability of the StealthGenie app. At StealthGenie, the future is today.

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